B.S.T Origins
B.S.T (Basketball Starts Today) originated in 1997 by founder Brett Sellingham. As a store manager for athletic footwear giant FOOTACTION USA, Sellingham needed to come up with a team name for his AND-1 sponsored travel basketball team. Eleven years later, B.S.T has rapidly flourished into one of New England's leading basketball marketing, promotion and educational companies. Support comes from major sponsors AND-1, FOOTACTION USA, NEW BALANCE, GLACEAU-VITAMIN WATER, MODELLS SPORTS, ADIDAS, and many other local companies and organizations. B.S.T is the organizer of one of the largest and most talented premier NCAA/Pro-AM men’s summer leagues in the Northeast - the “New Balance Gate City Classic”.
In 2007, Sellingham partnered with Will Flowers, a graduate of Southern New Hampshire University and member of one of the most successful Div. II basketball programs in history. The inception of this business relationship will allow B.S.T to continue to grow and offer New England basketball players the education and opportunities necessary to better themselves and the overall quality of the sport of basketball. |